Added: Jordyn Kyzer - Date: 13.10.2021 11:35 - Views: 16985 - Clicks: 8657
Covid pandemic has changed our behaviour, especially online. Social Media, mobile, digital have become an indispensable part of our daily life for people living around the world. According to the Digital Report by We are Social, in partnership with Hootsuite, inwhile most of the world was in lockdown, social media users grew at the fastest rate in three years reaching 4.
In a Country where the median age is Especially mobile internet use quite differs compared to the pre-pandemic. Data states that the total of mobile internet users reached In general, Japanese people spend daily around 4 hours and 25 minutes using the internet, 3 minutes more than the year.
On the other hand, the time spent watching TV is decreased, reaching 2 hours and 21 minutes. This could be interesting if you are planning an advertising campaign in Japan and you are evaluating between TV commercials or digital advertising. Back in April, when Japan called the state of emergency in order to stop the spread of Covid, Japanese people were forced to spend more time at home than before, as well as business have been forced to allow their employees work from home.
In this situation, people started to check and use more often their Social Media Channels. At the beginning of Regarding social media behaviorJapan is at one of the lower positions compared the global average. On the other hand, users that actively engage or contribute to them are still If on one hand the pandemic has accelerated the digital transformation of Japan and business have been forced to switch over digital, Japanese internet users who use Social Media for work purposes are only In our post about Social Media platform inwe have listed up the most-used social media channels.
Is the situation changed in ? As you can see from the graph above, as inthe most-used social media platform in Japan is Youtube, with In terms of engagement, Japanese are quite shy and do not engage very much with posts. For instance, a Facebook advertisement is likely to get in average 6 clicks 9 by female users and 5 by male. Especially, comments and shares are very sporadic, as well as likes on s.
Nevertheless, also this year, Facebook is the leader Social Media in businessand it is a useful tool for networking with potential partners or clients, as well as to communicate with your brand fans. At the beginning ofthe potential audience that marketers can reach advertising on LinkedIn is around 2.
The main reason behind this is cultural. Personal privacy and low self-disclosure are of utmost importance in Japan and for a Social Media platform like LinkedIn, based on your own and your personal working information, it is not a good starting point. Data tells that the most reachable users are men Probably it is not good news for B2B companies who were evaluating to advertise on this Social Media.
Nevertheless, anonymity is the strong point of Twitter, and it ensures tons of Tweets every day, showing true feelings and opinion towards brands, products and services. This is a good point for marketers who wants to measure social and brand listening. In Japan, Instagram is continuously growing at a rapid paceand active users has reached However, the trend is projected to slow down in the next years.
As in the year, fashion and food are undisputedly the most popular content type among Japanese instagrammers, and these to industries are particularly suitable for visual storytelling. Youtube is the most used Social Media channel in Japan. Not only B2C or leisure videos though.
With the suspension or postponement of many business events or trade shows, as well as the teleworking, many people has started watching YouTube videos to obtain business information. Videos are easier to be understood and faster than reading difficult text full of specialized words. For sure, they are a means which cannot be left out your marketing strategy in However, Japan is still at 6th Country in the world with the largest YouTube advertising audiences.
Summing up, YouTube is a very potential and interesting Social Media which worth to be keep under control and evaluated for your digital marketing strategy here. Many of you may probably have never heard about LINE before. It is more of a messenger app then a social media platform, but it surely worth a mention here.
It is also important to stress that almost the half of the total user s are Office Workers, followed by part-timers and homemakers. For this reason, LINE consists in a wide range of features: starting from the messenger app, it also has a social media feature Timeline, similar to Facebook feednews section, a cashless pay feature, game feature and so on.
In addition, LINE provides Official s for companies who can ers though messages, send to them coupons or even loyalty cards. This service is freemium and it could work quite well with B2C industries, especially related to food, fashion, automobile, beauty. We do not suggest B2B brands to invest money for advertising campaigns here. At least for now. It is certain that LINE is trying to deepen the business field.
In fact, it has recently release LINE Works, a cloud business management tool, where people in the same company can chat, managed their schedule, exchanging files and so on. Speaking about chat tools for businessthe State of Emergency has forces companies to allow their employees work from home and pushed them to opt for communication tools smarter and agile than s or phone calls.
According to Nikkeithe subscription of contracts for chat tools inside Japanese companies in is increased It is the most talked-about Social Media at the moment. Released in early in Japan, Clubhouse has rapidly exploded gaining million of users in just few weeksespecially the youngest.
Clubhouse is an invitation-only audio-chat social network where people can organize virtual chat rooms where you can speak about diverse topics, also about Marketing or Japan business. Nevertheless, currently it seems no businesses are using it as a community marketing tool or communication tool with the fans. In fact, on Clubhouse it is not possible to save the chat or the recording.
When the room is over, the chat is also gone. For this reason, from a marketing point of view, it is difficult to set KPI and metrics and based a communication strategy on this platform. Bigbeat Inc. If your company is interested in developing a social media strategy, or advertising on Social media in Japan, or if you need further information or assistance, do not hesitate to here!
Follow us on Facebook and LinkedIn! Also subscribe to our newsletter to get the latest news and updates about Japan B2B market and Bigbeat Inc. Social Media Overview Back in April, when Japan called the state of emergency in order to stop the spread of Covid, Japanese people were forced to spend more time at home than before, as well as business have been forced to allow their employees work from home.
The most-used Social Media Platforms In our post about Social Media platform inwe have listed up the most-used social media channels. Chat Tools in Business Speaking about chat tools for businessthe State of Emergency has forces companies to allow their employees work from home and pushed them to opt for communication tools smarter and agile than s or phone calls.
Linkedin Facebook Twitter.One age chat Japan
email: [email protected] - phone:(126) 936-9892 x 2148
Japan’s Top Social Media Platforms in how Covid pandemic has changed Japan Social Media landscape